About Us

"To assist anyone involved in the sales process to discover new methods and techniques to increase their sales, and more importantly, to motivate them sufficiently to try them"

The role of a sales executive has changed dramatically in recent years; and will continue to evolve in this challenging business environment. Your sales team and everyone else who plays a part in the sales process are the primary interface between your company, your client base, and tomorrow's new business. It is therefore paramount that you have the right corporate sales training programme in place to ensure your sales people are not only at the front of the queue for new business opportunities, but utilise the sales techniques that will give you the best chance of winning that business.

Tony Dimech formed appleton in 1998. His vision was to provide a dedicated sales support proposition to companies that wanted to improve their sales results and methodologies.

During that time, appleton have worked with an impressive array of clients in four continents and have developed an enviable reputation as sales experts.

We have recently brought a new face to the appleton team, Claire McKee. Claire has joined us as Business Development Director. She brings 15 years of sales and management experience within the health and well being industry. As well as ten years experience of working with appleton as a client. We are delighted to have her on board.