What our clients say

Don't take our word for it; Let the following customer testimonials speak for what we do.

We engaged Appleton for a nine month project with two clear objectives

1) train and motivate our UK and Export (office based) sales operations, position them to better understand and grasp opportunities that occur during the course of the day. Think and act as `business managers` rather than order processors.

2) One to one coaching to our two sales managers. (UK, Export) Our growth in recent years led to a rapid increase in our office based sales teams, the two managers needed to step up and become effective managers.

The transformation has been staggering.

The structures and systems put in place by Tony of Appleton has had a dramatic effect on a number of the sales people involved. Our two sales managers have gone to another level.

Refreshing to engage with an outside resource and to get the results as required with the minimum of fuss. Appleton quickly grasped the brief and delivered a bespoke solution, rather than rolling out some old `by the book` procedure.

Sales & Marketing Director - Comline Auto Parts Limited

A belated thank you on behalf of the team – they all thoroughly enjoyed the morning and are looking forward to next week. The atmosphere in the team was incredible yesterday afternoon
Training and Recruitment Manager - Misco

One of the most valuable training courses in recent memory!
Sales Manager - Amadeus North America

Tony is a very positive individual who provides a highly professional dedicated support to me and my staff. He has demonstrated an enthusiastic commitment to the company, communicates well and gives essential feedback as to the progress of his work. Not only is Tony a mentor to members of the sales team but I consider him a confident and has proved invaluable in several business decisions we have had to make in the past. I would have no hesitation in recommending Tony Dimech to any company who are looking for support in obtaining the best out their workforce.
CEO - Healthcare Connections

appleton associates have worked with us on a number of assignments from helping us to create a sales benchmark to key account project management. We are delighted with the results. - National Accounts Manager - Bahco Tools

Tony worked with Kingdom for a number of months, in that time he injected an overdose of professionalism, the likes of which we have not seen before. I will always be grateful to him! -
Managing Director - The Kingdom Group

appleton have proved an flexible and valuable resource that has without doubt delivered top line growth for our organisation. I have no hesitation in recommending their services. -
Managing Director - Dunlop HiFlex Fluidpower

Tony presented very well and kept the groups attention and motivation high all day, overall an excellent 1 day course that has impacted on the way that I approach sales. -
Sales Director - Electus Recruitment Solutions

After our initial discussion we decided to opt for a bespoke training solution, as recommended by Tony. The training was conducted over two sessions which was delivered to the sales team as well as some key people from relative disciplines. The customised training for DRS was most appropriate, well presented and effective. We would certainly use appleton again. -
Managing Director - DRS Data & Research Services plc

Tony ran a number of courses for our sales team, all forming an integral part of our sales process. His worked helped us achieve our corporate objectives. Tony forged some strong links with our sales team who had a huge respect for him. His methods work!
National Sales Manager - Hodgson Sealants

Tony - you should know that our recent sales meeting was one of the best ever, with effective and enjoyable presentations. Many of your points had been incorporated, and it was good to be able to practice the skills you demonstrated to us - Thank you! -
Sales Manager - Madison

Tony researched our business thoroughly and designed a very interesting course for us. He is an entertaining trainer who captures the imagination of his audience and motivates them to try out new ideas. -
Training and Development Manager - Electrolux

His sensitive but forthright approach has made a big difference in raising performance standards and helping members of the team to focus on delighting our clients, which of course makes UBC more successful. - Business Development Manager -
United Business Centres plc

appleton are firmly established as our first choice. Quite an achievement from a relatively young company. We now enjoy a more structured and professional approach from our sales people and although some have had many years of training they all look forward to the enthusiasm and new ideas that result from a training programme with appleton. -
Business Development Director - Apex Industrial Ltd

Since the inaugural programme Tony has created an excellent working relationship with all of our team. This has proved invaluable because they all trust and respect Tony, and consequently are more open to try new concepts when out in the field. We have been honest and open with each other and built a professional sales development programme that incorporates our company strategies and values. -
Sales & Marketing Director - M J Maillis Group

Tony is a very professional trainer who has a unique approach, combining his knowledge and interpersonal skills in such a way that makes learning a fun experience. I would certainly recommend Tony to anyone wanting to improve their sales. -
Customer Service Manager - Waterline Ltd.

Seeboard were very clear about their needs: a trainer who has been a salesperson on the 'front line' and understands what it is like to be in front of the customer, and someone they could relate to. Tony met their needs immediately with the Sales Director and Training Manager both admiring his approach and skills. Tony is rated as one of their best trainers and in 18 months has probably trained in excess of 450 people. -
Managing Director - The Wye Group

The feedback was excellent both about the courses and the real benefits being experienced afterwards, in terms of improved sales, improved confidence, increased level of skill and knowledge, etc. appleton also devised and delivered our 2005 sales incentive 'The Great Sales Debate', which has proved to be a huge success with our sales team. I can highly recommend Appleton Associates and in particular Tony Dimech for all types of sales training. -
National Customer Services Manager - Tuffnells Parcels Express

Tony picked up not only on what we need but what our business is all about. We have just had our first sales AND motivational training with appleton, not only did we have a smooth, productive, and enjoyable day, but feel we have a new team member for all our agents. -
M.D. - Britnett

appleton's programmes are informative, educational and motivational. Our sales team has benefited enormously from working with Tony, we will definitely be working with him again.
Sales Director - ReadSoft

I would recommend Tony to any organisation seeking to grow their sales! –
Telesales Manager – Office Team

Tony helped us to launch our SME package to the sales force. He is a very talented and professional trainer. -
Sales Manager - Opus Energy

Tony is an excellent motivator and trainer. The package he produced for us has delivered the tool kit he promised. -
Sales Manager EDF Energy